Posts Tagged 'Preview'

[News] Namie Amuro – New Look / Rock Steady PVs

Head on over to http://vidal.jp/ and skip the first screen, then head to the video / collaboration section. Once you’re there, you’ll be able to choose which PV you wish to watch. Once rips have been created, I will post youtube links here.

These are great PVs with great style direction; highly recommended.

New Look

Rock Steady

[News] Namie Amuro – New Look/Rock Steady/What a Feelin’ CMs UPDATED

60s Themed CM – “New Look”

Watch a HQ version here.

70s Themed CM – “Rock Steady”

Watch a HQ version here.

~Single Information~
Teamed up with Vidal Sassoon hair products, Namie Amuro is releasing a triple A-side on March 12th featuring musical styles from various decades: the 60s, the 70s, and the 80s (source). “New Look” features 60s pop, sampling one the Supreme’s most memorable hits, “Baby Love,” which is also one of Namie Amuro’s personal favorites. The song was produced by T.Kura & michico and exemplifies the bubblegum pop of the 1960s with a message about following style trends (source).

The next A-side, “Rock Steady” features 70s dance music with samples from Aretha Franklin’s “Rock Steady.” The song is produced by Muro & michiko, known for their work on Namie Amuro’s own Suite Chic. According to sources, this song strove to emphasize not only the 1970s funky dance, but also the empowerment of women that occurred at that time(source).

The final A-side, “What a Feelin’,” has not had its CM released to the public, but is known to be 80s music sampling Irene Cara’s “What a Feeling” and produced by Osawa Shinichi and michico. This is Namie Amuro’s first time working with Osawa Shinichi, which has resulted in a sound that embodies what popular music in the 1980s were all about: electronic dance(source).

In each of these three songs, Namie Amuro is taking old hits and making them into new, relevant J-pop. Popular trends from these decades being modernized will also play into the fashion CMs, which borrow footage from each of the PVs for each of the songs.

The planning and execution of this campaign are enormous in scale; the shooting for the 60s’ “New Look” PV was confirmed to have occurred in June of 2007, which suggests this campaign has been in planning for over eight months (source). Additionally, early efforts by the Vissal Sassoon ad campaign are huge, with use of widespread commercials, billboards, and more. Considering the scope of this effort and the success of Amuro’s most recent album, “PLAY,” this single is poised to be a success.

~Track Listings~
CD only (3 songs)
1. NEW LOOK
2. ROCK STEADY
3. What a feelin’
Price: 1,260 yen
Item #: AVCD-31394

DVD (From CD+DVD Version)

1. NEW LOOK (MUSIC VIDEO)
2. ROCK STEADY (MUSIC VIDEO)
3. What a feelin’ (MUSIC VIDEO)
Price: 2,000 yen
Item #: AVCD-31393/B

Thanks to NATE for the info, and catslaughing for translating the news articles.

Namie Amuro’s Official Site
Vidal Sassoon’s Website

[Single] Kana Nishino – I Don’t Wanna Know

Photobucket
~Track List~
01. I Don’t Wanna Know

~Single Review~
Kana Nishino, a new Sony artist will be releasing her debut single, “I” on February 20, 2008. However, preceding that release, Kana Nishino released “I Don’t Wanna Know,” an English download exclusive to iTunes US. The song is essentially the English version to “I.”

“I Don’t Wanna Know” is an interesting song that borders on discordant at times. The vocals and lyrics aren’t especially strong; Kana Nishino is hard to understand as her pronunciation is Engrish at best. This means that you can’t understand much other than the chorus and the bridge. And her vocals don’t exactly soar above the rest of the rock track, letting the words mix into the music too much at times. Those problems are not present in the Japanese version of the song, so it is the superior version. Still, the hook “I don’t wanna know” is catchy and memorable, and the instrumental’s rock guitar riff base is great. The track is synthetic, rock, and dark all at once. Over all, “I Don’t Wanna Know” is probably regular J-pop single filler, but displays a nice new sound from a debut artist.

82% B

[News / New Artist Spotlight] Kana Nishino – I (PV)

『I』西野 カナ (Nishino Kana)

The PV is particularly strong for a debut artist, with excellent effects and a dark, underwater setting. Despite a lack of choreography or dancing, the PV features a great wardrobe, great imagery and good direction: nary a moment is boring. When you mix captivating visuals with well produced sound, you come out with a a well rounded PV. “I” is a great debut, probably one of the best since JYONGRI’s “Possession.” Although Kana Nishino’s vocals aren’t particularly strong, the rock riffs and synthetic instrumentation work well with the layering to create a good song. “I” may be difficult to love first listen as it features harder, somewhat discordant rock, but the production and arrangement work well in the end.

Kana Nishino is an artist to look out for. Her debut single, “I,” will be released February 20, 2008. I’ll be sure to review the single around it’s release.

The Single Information / Cover:

aa.jpg
~Track Listing~
01. I
02. In Stereo
03. Just a friend

You can visit her official website here.

A big thanks to moviebuffwwc for the tracklisting and Lemonlime for the news.

[News] Stephanie – Friends PV

Stephanie certainly has rocked it up in her latest song, “Friends.” Much like her B-sides, this song depends on guitar riffs and ignores Stephanie’s whistle notes in favor of a fast paced song. Although the PV isn’t amazing, the differentiation of shots and the motion does help mix things up a bit (it is shot all in one room). Over all, not too bad at all.

Sorry about the video getting taken down. In the future, please comment if that happens.

[News] Utada Hikaru – Stay Gold -Radio Rip-

It’s nice to finally hear “Stay Gold” after waiting months. It’s premiere was originally in ASCIENCE hair-product commercials, but it was aired in an incomplete form.  Although this rip’s quality is low, you can hear the delicate layering, the piano, and Utada’s deep voice.  A nice soft A-side that sounds different from Utada’s other ballads, “Stay Gold” features a soft R&B edge throughout the verses.

[News] Utada Hikaru – Stay Gold Preview (Chaku-Uta)

In one week of downloads, “Stay Gold” was downloaded over 150,000 times, and subsequently topped Chaku-Uta ringtone downloads. The youtube video above features a preview of the track that was created from the Chaku-Uta downloads themselves. The quality is high enough to hear the layering present. This also reveals a new portion of the song: a piano piece with an excellent melody. “Stay Gold” sounds like it will be a worthy addition to Hikki’s library, despite a rough bridge.