Archive for the 'PV' Category

[News] Namie Amuro – New Look/Rock Steady/What a Feelin’ CMs UPDATED

60s Themed CM – “New Look”

Watch a HQ version here.

70s Themed CM – “Rock Steady”

Watch a HQ version here.

~Single Information~
Teamed up with Vidal Sassoon hair products, Namie Amuro is releasing a triple A-side on March 12th featuring musical styles from various decades: the 60s, the 70s, and the 80s (source). “New Look” features 60s pop, sampling one the Supreme’s most memorable hits, “Baby Love,” which is also one of Namie Amuro’s personal favorites. The song was produced by T.Kura & michico and exemplifies the bubblegum pop of the 1960s with a message about following style trends (source).

The next A-side, “Rock Steady” features 70s dance music with samples from Aretha Franklin’s “Rock Steady.” The song is produced by Muro & michiko, known for their work on Namie Amuro’s own Suite Chic. According to sources, this song strove to emphasize not only the 1970s funky dance, but also the empowerment of women that occurred at that time(source).

The final A-side, “What a Feelin’,” has not had its CM released to the public, but is known to be 80s music sampling Irene Cara’s “What a Feeling” and produced by Osawa Shinichi and michico. This is Namie Amuro’s first time working with Osawa Shinichi, which has resulted in a sound that embodies what popular music in the 1980s were all about: electronic dance(source).

In each of these three songs, Namie Amuro is taking old hits and making them into new, relevant J-pop. Popular trends from these decades being modernized will also play into the fashion CMs, which borrow footage from each of the PVs for each of the songs.

The planning and execution of this campaign are enormous in scale; the shooting for the 60s’ “New Look” PV was confirmed to have occurred in June of 2007, which suggests this campaign has been in planning for over eight months (source). Additionally, early efforts by the Vissal Sassoon ad campaign are huge, with use of widespread commercials, billboards, and more. Considering the scope of this effort and the success of Amuro’s most recent album, “PLAY,” this single is poised to be a success.

~Track Listings~
CD only (3 songs)
1. NEW LOOK
2. ROCK STEADY
3. What a feelin’
Price: 1,260 yen
Item #: AVCD-31394

DVD (From CD+DVD Version)

1. NEW LOOK (MUSIC VIDEO)
2. ROCK STEADY (MUSIC VIDEO)
3. What a feelin’ (MUSIC VIDEO)
Price: 2,000 yen
Item #: AVCD-31393/B

Thanks to NATE for the info, and catslaughing for translating the news articles.

Namie Amuro’s Official Site
Vidal Sassoon’s Website

[News / New Artist Spotlight] Kana Nishino – I (PV)

『I』西野 カナ (Nishino Kana)

The PV is particularly strong for a debut artist, with excellent effects and a dark, underwater setting. Despite a lack of choreography or dancing, the PV features a great wardrobe, great imagery and good direction: nary a moment is boring. When you mix captivating visuals with well produced sound, you come out with a a well rounded PV. “I” is a great debut, probably one of the best since JYONGRI’s “Possession.” Although Kana Nishino’s vocals aren’t particularly strong, the rock riffs and synthetic instrumentation work well with the layering to create a good song. “I” may be difficult to love first listen as it features harder, somewhat discordant rock, but the production and arrangement work well in the end.

Kana Nishino is an artist to look out for. Her debut single, “I,” will be released February 20, 2008. I’ll be sure to review the single around it’s release.

The Single Information / Cover:

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~Track Listing~
01. I
02. In Stereo
03. Just a friend

You can visit her official website here.

A big thanks to moviebuffwwc for the tracklisting and Lemonlime for the news.

[News] Stephanie – Friends PV

Stephanie certainly has rocked it up in her latest song, “Friends.” Much like her B-sides, this song depends on guitar riffs and ignores Stephanie’s whistle notes in favor of a fast paced song. Although the PV isn’t amazing, the differentiation of shots and the motion does help mix things up a bit (it is shot all in one room). Over all, not too bad at all.

Sorry about the video getting taken down. In the future, please comment if that happens.

[PV] Ayumi Hamasaki – Together When…


~PV Thoughts~
Well, this PV has certainly renewed my love for the song. The PV focuses around three scenes, two of which take place in the same town setting. One is Ayu passing by, presumably, her lover; the second is her sitting on a bench in a very 1950s-esque outfit (it’s excellent costume design), and the third is the marionette scene, which may help connect “Together When…”‘s to that of “Marionette.” The two symbols that stood out for me were the breaking of the marionette and the thunderstorm that pervaded all settings. It felt as though Ayu was trying to say she felt like a puppet, which might be something we’ll see her explore on her album “GUILTY.” Over all, one of her better PVs in a while, much better than “talkin’ to myself”‘s or “glitter / fated”‘s.

[PV] Stephanie – Winter Gold

~PV Review~
Okay, so the PV sucks. A lot. I won’t lie about that. It looks like it had a one hundred dollar budget. Let’s see, they needed to pay the people to film and choreograph, add in physical effects, and blow around the fake snow. So why did I post the PV? Because I thought the song was actually one worth a listen. It’s due out in a week, so look for an actual review then. But I will say that despite sounding like some anime track, I found the song to be catchy. I listened to the song once and it stuck with me throughout a nap. I was quite surprised. A great effort from Stephanie on working towards producing fast paced tracks, at least take a listen or laugh at the poor production values of the PV. They are seriously on Utada Hikaru’s “Automatic” level.